Trump Media and Technology Corp’s Bitcoin gamble is unraveling fast. The firm bought over 11,500 BTC at sky-high prices near $118,500 each during the 2025 crypto frenzy. But as Bitcoin’s value plunged, that bet turned sour forcing Trump Media to offload large chunks of its holdings at steep losses.
Billions Lost Amid Bitcoin’s Decline
At its 2025 peak, Trump Media’s Bitcoin stash was worth roughly $1.46 billion, up $88 million from its cost basis. Fast-forward to 2026, and the space looks bleak. The company has sold more than 7,200 BTC for $545 million on average around $74,860 per coin, locking in $318 million in losses just this year. A recent sale of 2,628 BTC brought in $165 million but cut into the wallet by $145 million in losses alone. In total, that’s a staggering $555 million paper loss on the crypto exposure.
The fallout has hit the company’s stock hard too. Trump Media & Technology’s shares have dropped around 25 percent both year-to-date and over the past 12 months. This decline shows how closely their corporate fortunes are tied to Bitcoin’s volatile swings.
Institutional Investors Join the Sell-Off
Trump Media’s troubles aren’t unique. Many institutional Bitcoin holders who jumped in during the 2024 bull run are now retreating. For example, KULR Technology has nearly exited its Bitcoin position, offloading 921 BTC and holding just 100 BTC now. Combined, these companies have seen their Bitcoin holdings shed more than $49 billion in value since the 2025 highs. The pressure on Bitcoin prices shows in the Coinbase Premium Index, which has mostly stayed in negative territory through 2026, signaling institutional selling dominance for months.
Bitcoin’s path to recovery looks blocked as large investors continue to pull back. The trend echoes across the market, with mounting losses prompting more selling rather than fresh buying. This prolonged institutional retreat casts a shadow on Bitcoin’s near-term prospects.
This material is informational and does not constitute financial advice.
