Meta’s stock took a steep hit after hours, dropping about 9% despite beating revenue expectations. The reason was clear: soaring expenses tied to AI development overshadowed the company’s solid advertising growth.
Rising AI Expenses Weigh on Profitability
Meta posted $60.8 billion in Q2 revenue, slightly exceeding forecasts thanks to its core ad business. However, earnings per share came in at $6.18, noticeably below analysts’ $7.14-$7.19 estimates. Investors zeroed in on management’s warning that spending on AI-related infrastructure data centers, chips, talent, and computing power will remain high for an extended period.
The firm raised its 2026 capital expenditure forecast to between $125 billion and $145 billion from an earlier $115-$135 billion range. This increase stems from both rising equipment costs and the need for additional capacity to support future AI initiatives.
Long-Term AI Payoff Remains Uncertain
Meta’s advertising business is actually benefiting from AI, which improves content recommendations and ad targeting on platforms like Facebook and Instagram. But unlike tech giants such as Microsoft or Alphabet, Meta lacks a cloud platform to sell AI services externally. Its returns thus rely heavily on enhanced user engagement and future products like smart glasses and business agents.
Investors are grappling with the challenge of justifying today’s heavy AI spending against revenue streams that may take years to mature. CEO Mark Zuckerberg’s vision demands patience, recalling past scrutiny when Reality Labs piled up losses with limited immediate payoff.
The sharp stock decline after the earnings call signals skepticism over margin pressures, free cash flow, and when AI investments will turn profitable. Meta’s path forward hinges on convincing shareholders that the costly AI buildout will pay off in the long run.
This content is for informational purposes only and does not constitute financial advice.



