Francisco Iturbide has been appointed the new president of Liga MX, marking a major shift in the league’s leadership just months before Mexico hosts the 2026 FIFA World Cup. This move took place on July 24, 2026, during an exclusive owners' assembly.
Iturbide’s rise is a story of steady progression, having started as an intern 11 years ago. Over the years, he climbed through the ranks to become Director General of Competitions, Operations, and Development before securing the top position. He replaces Mikel Arriola, who transitioned to lead the Mexican Football Federation in late 2024.
New Structure Inspired by Premier League
In redesigning its governance, Liga MX is following the framework of England’s Premier League by establishing an independent legal entity named Liga Mexicana de Futbol Profesional A.C. This gives the league operational independence while sustaining ties with the Mexican Football Federation. All 18 participating clubs now hold equal voting rights, and four dedicated committees have been set up to handle sports, commercial affairs, ethics, and governance.
The timing aligns with a huge commercial opportunity: the upcoming World Cup, co-hosted by Mexico, Canada, and the US, is expected to shine a global spotlight on Mexican soccer. With this revamped governance, Liga MX can negotiate broadcast rights, sponsorships, and international deals more freely, bypassing federation bureaucracy.
The league’s new autonomy could trigger increased investments and international partnerships during this peak period. Iturbide’s appointment is more than symbolic it reflects a strategic pivot to use the World Cup and elevate Mexican football’s global profile.
In 2025, Liga MX’s collective revenue reached over $400 million, an indicator of the league’s growing commercial strength heading into the tournament.
