Bybit unveiled its RLUSD Hold & Earn campaign, launching on the exchange with a goal to boost RLUSD liquidity and usage through rewards and fee incentives, running until August 19, 2026. The campaign targets users verified at Identity Verification Level 1 who hold at least one RLUSD, with no staking or lock-up requirement. This lowers barriers to participation, potentially increasing RLUSD adoption on the platform.
Incentivizing Steady Holdings Over Peak Balances
Rather than using peak balances, Bybit calculates rewards based on the lowest hourly RLUSD balance recorded each day, promoting consistent holdings instead of short-term spikes. A loyalty multiplier rewards continuous holding but resets immediately if the balance hits zero, which encourages uninterrupted engagement. This nuanced structure could reduce speculative swings and foster more stable RLUSD demand.
Bybit caps eligibility at five million RLUSD per user, which suggests an aim to distribute rewards broadly rather than favoring large holders. Daily rewards are credited to users’ Main Account Funding Wallets, emphasizing utility over speculative yield since these incentives are described as commercial rewards rather than interest or investment returns.
Reduced Trading Fees and a $50,000 RLUSD Prize Pool
Complementing hold incentives, Bybit has cut maker fees for the RLUSD/USDT spot pair to zero and lowered taker fees to 0.04% during the campaign. This fee reduction directly supports increased RLUSD trading volume by enhancing cost efficiency.
also a trading competition with a 50,000 RLUSD prize pool adds gamification to the campaign. While institutional clients can earn hold rewards, they are excluded from the competition, focusing it on retail participants. These combined measures suggest Bybit is engineering an ecosystem that stimulates both holding and active trading, potentially increasing RLUSD’s market vibrancy.
RLUSD Growth Amid Expanding Stablecoin Competition
RLUSD, Ripple’s US dollar-backed stablecoin operating across XRP Ledger, Ethereum, and other blockchains, has surpassed a $1.5 billion market cap in 2026. Its backing by segregated cash reserves and redemption at par in USD adds credibility among stablecoins, a category under intense scrutiny and competition.
Bybit’s campaign could accelerate RLUSD’s liquidity on exchanges, reinforcing its position as a stablecoin alternative. Such growth might pressure competitors to enhance their own trading incentives or reduce fees, potentially triggering a broader market shift in stablecoin adoption strategies.
This material is informational and does not constitute financial advice.
