Ripple’s XRP closed July at $1.06, setting the stage for a critical third quarter showdown that could end its four-year run of August declines. The token has consistently fallen during this month since 2021, frustrating investors eager for a summer rally.

Historical data shows that August isn’t inherently bad for XRP the coin’s average August return since 2013 is a modest 0.43%. The real issue is the streak of losses over the past four years, which dwarfs other seasonal dips like June, which averages a 6.4% drop, and February at 6.14%. Bulls are betting this year will be different as XRP attempts to shake off the downtrend from its long-term descending channel.

The first half of 2026 was brutal for XRP, with Q1 and Q2 falling 27.1% and 22.4% respectively, and June alone dragging the price down more than 22%. Yet the tide seems to be turning. Quarterly stats reveal a positive return of 2.1% for Q3 so far, largely driven by July’s performance. This suggests momentum could be building ahead of August, giving bulls a chance to break the losing spell.

Amid these shifts, XRP is also preparing technical upgrades, a factor that could inject fresh confidence into the market. Recent developments in the XRP Ledger’s v3.3.0 upgrade aim to boost network efficiency and security, which may also appeal to investors looking beyond price trends.

Market reaction to XRP’s July close was muted but optimistic, with trading volumes steady and volatility easing. The coming weeks will be key in determining if XRP can finally reverse its August slump or if the four-year streak of red continues.

This material is for information purposes only and is not financial advice.