Microsoft is under scrutiny from the UK’s Competition and Markets Authority following accusations that it obscured subscription options after adding Copilot AI to Microsoft 365. The investigation, which commenced on July 29, 2026, focuses on whether Microsoft made it difficult for customers to find and retain cheaper plans without the AI feature.
The tech giant raised the price of its US Personal plan by 43 percent, from $69.99 to about $99.99 annually, when it integrated Copilot AI. Current subscribers reportedly faced messaging implying they had only two choices: accept the more expensive Copilot-enabled tier or cancel altogether. What was less clear was the existence of a third option the original “Classic” plan at the previous price, without Copilot.
Wider regulatory attention
This is not an isolated case. Australia’s consumer watchdog sued Microsoft in late 2025, alleging misleading practices affecting nearly 2.7 million customers. Italy also opened an investigation earlier this year. Meanwhile, the UK’s CMA is conducting a broader market study into Microsoft’s business software ecosystem. These actions highlight growing global concern over transparency in subscription models, an issue that extends beyond software giants to crypto platforms bundling AI-driven premium services.
Microsoft insists it is working with regulators and has offered ways to revert to Classic plans, though critics question how clear and accessible these options really are. The outcome could influence how AI features are marketed and priced across tech and crypto sectors, impacting millions of users worldwide.
This material is informational and not financial advice.
