Binance.US is preparing to compete with established prediction market platforms by pursuing a key regulatory license. CEO Stephen Gregory revealed plans to apply next month for a Commodity Futures Trading Commission (CFTC) designated contract market (DCM) license. This would allow the exchange to legally offer futures, options, and event contracts to retail traders.

The move is part of a broader comeback strategy after Binance.US lost significant market share since 2023. The platform has been working to revive its business by cutting trading fees to near zero and expanding beyond spot trading into derivatives and prediction markets. Gregory’s leadership has refocused efforts on compliance and product diversification to regain its footing in the competitive U.S. crypto market.

Expanding beyond crypto trading

Prediction markets represent a fresh revenue stream for Binance.US, aiming to attract more clients and boost trading volumes. These markets let users bet on event outcomes, differentiating from traditional cryptocurrency trading. As the exchange pushes to capture a bigger slice of the U.S. market, this initiative signals a shift toward more varied financial products and increased regulatory engagement. The licensing pursuit follows a wave of regulatory hurdles that have reshaped Binance.US’s approach and offerings.