“Buying back our shares provides a more cost-effective way to increase Bitcoin per share than directly purchasing BTC,” a B HODL spokesperson commented after the company repurchased 618,000 shares for around £32,569, or roughly $43,400. The Isle of Man-based Bitcoin treasury firm executed this buyback at an average price of 5.27 pence per share, which is approximately 8% below its net asset value (NAV). The strategy aims to shrink the number of outstanding shares, effectively increasing the Bitcoin allocation per remaining share.
With about 166 BTC in its treasury valued at nearly £8 million as of July 2026, B HODL’s approach diverges from simply acquiring more Bitcoin. Instead, it uses equity repurchases to enhance investor value by retiring shares when market prices dip below NAV. According to the company’s internal analysis, this method yields approximately 24% more satoshis per share compared to buying Bitcoin outright on the open market. This buyback is part of a broader £100,000 program authorized earlier in July, with this single transaction already consuming roughly a third of that budget.
Previously, B HODL had retired about 823,000 shares at an average price near 4.61 pence each. Combined with the latest repurchase, the company has withdrawn over 1.4 million shares from circulation since launching the program. The shares trade on several exchanges including the UK’s AQSE, the US OTCQB, and Germany’s Frankfurt Stock Exchange, marking a notable presence for the relatively new company incorporated in mid-2025.
Rather than following the more common path of issuing new shares to fund additional Bitcoin acquisitions, B HODL is leveraging share repurchases as a capital-efficient tactic to boost Bitcoin exposure per share. This strategy comes with the advantage of acquiring Bitcoin indirectly at a discount, benefiting long-term shareholders. The modest buyback size reflects the company’s early stage and focus. This innovative approach aligns with trends in the evolving Bitcoin treasury space where firms continuously seek ways to optimize value for shareholders.
