1win has launched a formal ambassador program on X.com, opening applications to content creators globally who cover crypto, sports, blockchain, Web3, and online entertainment. The platform, founded in 2016 and active across Asia, Latin America, and Africa, is expanding its creator network at a moment when social platforms are accelerating crypto adoption faster than most brands can keep up with.
Three distinct tracks are on offer, each aimed at a different kind of creator. Brand Ambassadors produce regular organic content about 1win on X. Gambling Ambassadors focus on driving new user sign-ups through their posts and videos. Streaming Ambassadors promote the platform live during their broadcasts. Participants across all three tracks get access to a dedicated Discord server where 1win shares campaign briefs, creative direction, and exclusive opportunities, with direct lines to the team.
Who's already in the network
The existing ambassador roster gives a sense of the scale 1win is aiming for. Luis Suárez, Tyga, and Olympic champion turned UFC fighter Gable Steveson are all part of the 1win family, alongside Jon Jones and Ilia Topuria, the latter two joining in 2026. Successful applicants would sit in that same ecosystem, though the program is clearly designed to bring in a much broader layer of mid-tier and niche creators rather than just global celebrities.
Applications are open now. The company is headquartered in Willemstad, Curaçao, and describes itself as a crypto entertainment platform rather than a traditional sportsbook, a framing that reflects how much of its product suite has shifted toward blockchain-native users over the past few years.
This article is for informational purposes only and does not constitute financial or investment advice.
